Comments on: It used to be 30 but now it is 10…

By: Liz Crain

Liz Crain — Sat, 07 Mar 2009 16:51:53 +0000

Good Morning Terry,
I have been practicing this, trying to get it to feel completely conversational.
The most important thing is for it NOT to feel canned: it needs to be delivered at my natural (slower!) speaking pace and sound like I just made it up. I want to be able to pause and smile and not feel like I am rattling off my ABCs.

I also agree that it should very easily lead to something else, more information or a comment or question from my listener(s)

The not-so-secret benefit of doing this is the confidence I am gaining to stand and deliver. Very powerful.

See you this week…..LOVE the tumblers. If you still have some, bring one for me to touch!!!!

By: Terry

Terry — Sat, 07 Mar 2009 16:11:54 +0000

Alyson – thanks for pointing that out. I should have added that one can also slow down a bit instead of trying to rush through the intro to fit into the 10 seconds. I notice that slowing down helps me not to trip over my words. Will pass your comment on to the group!

By: Terry

Terry — Sat, 07 Mar 2009 15:57:46 +0000

Linda, I found that Alyson’s book is not one that I want to read cover to cover too quickly as it takes time to process the information and to complete (or at least attempt) the actions she suggests. You can also skip around in the book – the 10 second introduction doesn’t come up in the beginning, but it certainly can be attacked early on.

By: Alyson B. Stanfield

Alyson B. Stanfield — Sat, 07 Mar 2009 15:14:16 +0000

Terry: 10 seconds is probably longer than you think, but that doesn’t mean you have to take up the whole 10 seconds. Shorter is always better! Shorter and INTERESTING is BEST!

By: Linda Starr

Linda Starr — Sat, 07 Mar 2009 06:58:29 +0000

I was readying Alyson’s book and put it down for a while. I think I need to get back to it. The marketing salon idea sounds like a good one. Ten seconds, sad, but true.

By: lomaprietapottery

lomaprietapottery — Sat, 07 Mar 2009 02:35:22 +0000

Thanks Connie. That comparison caught my attention when Alyson made it and it made a great starting point for this post. I agree, it would be nice if we all slowed down a bit. Looking forward to our meeting on Thursday.

By: Connie Williams

Connie Williams — Sat, 07 Mar 2009 01:36:31 +0000

I like the comparison to the elevator pitch, and the observation about shortened attention spans. So very true. Wouldn’t it be lovely if this economic slow down had a positive effect and made us slow down and pay closer attention to each other?
I am so fortunate to be a member of this marketing salon and am looking forward to the next meeting too. Nice blog!
Connie Williams, Watercolor Artist